SAISONAL EINKAUFEN
IM WINTER

This multimedia (MMP2) campaign project was created together with my colleague Renate Heistracher.

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The situation is simply explained: If you eat tomatoes and strawberries in winter, you are eating a forbidden fruit. Just like Adam and Eve in the Paradise story. 

 

Is that exaggerated? No, it's not, because by doing so, we are destroying Mother Nature, without which we cannot live.

We both pay a lot of attention to seasonal shopping, which is why we wanted to take a closer look at this topic. Even we were not aware of how many environmentally harmful effects buying tomatoes and strawberries have in winter. 

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"Good conscience during every season" - our campaign claim

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